You and your business are not your average, run-of-the-mill, cookie cutter company. So why would you opt for a cheap, mass produced logo?
Having a designer work closely with you and your stakeholders to create the perfect customer/client-facing logo is incredibly important, especially in today’s market where it’s easy to whip up an easy logo on Canva or Fiverr….Not saying there isn’t a time or place for these softwares, but not when it comes to representing your entire brand.
Why it’s worth hiring a designer:
A designer is trained to produce work tailored to appeal to a certain market and demographic.
A qualified designer has spent years honing and fine-tuning their craft, often with a strong background in marketing and even web development in some cases. By using a graphic designer, you will get a logo (and brand) crafted to appeal to your target market, and position you in the space that you want to be in.
The thing about mass-produced brands is that they are trying to appeal to everybody. But by doing that, they appeal to nobody and become forgettable.
Why do I need a bespoke logo?
As the face of your business, your logo is one of the most important investments you can make. A high quality, bespoke logo will make you stand out from the competition and reinforce your brand identity. It will also help customers to remember your business and what you stand for.
A good logo should be simple, memorable and easy to recognise. It should also be appropriate for your target audience and reflect the values of your business. A professional logo designer will be able to create a logo that meets all of these criteria, and mix a bit of your own personality in there as well! .
Investing in a high quality, bespoke logo is an important step in building a strong and successful brand. To view some of Yellow’s logos, click here.
You’re paying for experience, time, research and skill.
A common misconception is the idea that EVERYTHING your company does should be crammed into your logo. People want them BIG. With taglines. And lots of colour!
This is when it really pays to listen to the experts. Less really is more!
Designers have the benefit of experience. They have market research and demographic knowledge behind them. They know what certain ages and genders like and trust about brands that they use. Why? Because this is our job. As much as a Lawyer’s job is to be a Lawyer, and a Plumber’s job is to.. Plumb? Is that a word?
Anyway, your logo is generally the first impression that potential customers will have of your company, so it is important to make sure that it is high quality and conveys the right message.
What’s the average price for a logo design?
There's no straight up-and-down answer for this question. Different designers have varying levels of experience, may specialise in one industry, and might include things like branding strategies, rationales, presentations, mockups, and more!
For just a logo alone, most designers (that I know of) will charge (roughly) $700. Which is still relatively low when you consider how many hours of research, refinement and development go into creating a brand custom-built for your business. For the full bells-and-whistles packages, including rationales, Brand Guidelines, strategies, mockups and presentations, you could be charged more like $3000+.
But it is so worth it.
So to conclude, if you want to:
Appeal to the right market
Stand out from the competition
Be memorable
Have a logo that you can be proud of
Have a brand that lasts decades, with versatile placements and scalability
Have a strong brand identity
Be seen as strong and credible
Then, please, please invest in a Graphic Designer. And for the love of God, step away from the clipart and the script-fonts.
Do you need help with your brand? Or maybe you’re ready for a re-brand?
Leave a message and say y’ello!
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