Day 2 of the Instagram Summit focused heavily on growth, engagement, and conversion, from mastering reels to building loyal communities and creating smarter sales funnels inside Instagram itself. Here’s what stood out most.

The Manychat Instagram Summit was packed with creators, marketers, and social media experts sharing everything from hooks to AI-driven engagement. I took notes so you can skip straight to the strategies that actually matter for your business.

We’re firmly in 2025, a year where technology hums in the background: nimble, powerful, and ever-evolving. As web designers and marketers, we stand at a crossroads. AI offers dazzling speed and scale, but if you hand it the keys to your aesthetic (and in particular, give full copywriting permissions), you risk delivering something that feels cheap, generic, or downright hollow.